对于任何规模的网站而言，Google Adsense都是广告联盟的首选。 站长就是发布商，Adsense会为发布商在其网站上获得的有效广告点击和展示付费。 每个发布商获得的点击收入各不相同，取决于许多不同的因素，包括：
- 访客所在的国家和地区
- 广告类型
- 需求和供应商
- 广告位的竞价
- 发布商规模大小
谷歌广告的CPC取决于以下因素：
- 关键词的市场竞争力如何？ 收入越高，竞争就越高。 例如：保险的CPC比约会类高出10倍
- 用户来自哪里？ 印度消费者的购买可能性远低于美国消费者
- 您的库存中有多少个广告联盟正在出价？ 需求越高，每次点击费用/收入就越高。
- 一般而言，Adsense最高每次点击费用的平均最高出价范围为$0.5到$2，某些发布商可以为最高收入的关键字享受最高$50的CPC。 请继续阅读下面的内容，以了解如何获得较高的每次点击费用。
谷歌联盟CPC在各地区的数据
本文从多个来源收集了这些数据，因此我们可以对每个国家/地区的广告单价有一个大致的了解并做出平均估算。
定义概述:
- 平均每次点击价格（Average CPC）：大多数发布商在点击时会收到的正常每次点击费用，包括所有主要细分市场。
- 最高每次点击价格（Maximum CPC）：发布商获得的最高每次点击费用。
- 平均点击率（Average CTR）：衡量点击广告的人的性质，点击率也取决于广告的位置和网站布局。
下表以欧元计
| 1 | Country | Average CPC (EUR) | Average CTR | Average RPM |
|---|---|---|---|---|
| 2 | United States | 0.26 | 0.78% | 2.04 |
| 3 | Australia | 0.23 | 0.80% | 1.83 |
| 4 | Canada | 0.22 | 0.63% | 1.37 |
| 5 | Marshall Islands | 0.22 | 1.20% | 2.62 |
| 6 | United Kingdom | 0.2 | 0.81% | 1.6 |
| 7 | Germany | 0.18 | 1.38% | 2.44 |
| 8 | Unknown Region | 0.18 | 1.13% | 2.07 |
| 9 | Switzerland | 0.15 | 1.60% | 2.35 |
| 10 | China | 0.15 | 0.49% | 0.73 |
| 11 | Norway | 0.14 | 1.09% | 1.5 |
| 12 | Austria | 0.14 | 1.18% | 1.67 |
| 13 | Ireland | 0.14 | 0.71% | 1.01 |
| 14 | Togo | 0.14 | 3.76% | 5.32 |
| 15 | Andorra | 0.14 | 1.07% | 1.52 |
| 16 | New Zealand | 0.13 | 0.85% | 1.14 |
| 17 | Netherlands | 0.12 | 0.75% | 0.91 |
| 18 | France | 0.12 | 1.20% | 1.4 |
| 19 | Singapore | 0.12 | 0.77% | 0.89 |
| 20 | Burkina Faso | 0.12 | 0.18% | 0.21 |
| 21 | Sweden | 0.11 | 1.68% | 1.82 |
| 22 | Belgium | 0.11 | 0.96% | 1.09 |
| 23 | Vanuatu | 0.11 | 0.65% | 0.73 |
| 24 | Finland | 0.1 | 1.85% | 1.91 |
| 25 | United Arab Emirates | 0.1 | 0.94% | 0.93 |
| 26 | Hong Kong | 0.1 | 0.72% | 0.7 |
| 27 | Côte d’Ivoire | 0.1 | 1.16% | 1.14 |
| 28 | South Africa | 0.09 | 1.01% | 0.86 |
| 29 | Nigeria | 0.09 | 0.97% | 0.88 |
| 30 | Israel | 0.09 | 0.99% | 0.93 |
| 31 | Japan | 0.09 | 0.69% | 0.6 |
| 32 | Oman | 0.09 | 0.95% | 0.81 |
| 33 | Sierra Leone | 0.09 | 1.23% | 1.14 |
| 34 | Italy | 0.08 | 0.81% | 0.62 |
| 35 | Spain | 0.08 | 0.67% | 0.53 |
| 36 | Denmark | 0.08 | 1.09% | 0.87 |
| 37 | Qatar | 0.08 | 0.51% | 0.41 |
| 38 | Ukraine | 0.08 | 1.01% | 0.8 |
| 39 | Ghana | 0.08 | 1.23% | 0.93 |
| 40 | Iran | 0.08 | 1.79% | 1.42 |
| 41 | Puerto Rico | 0.08 | 0.82% | 0.63 |
| 42 | Syria | 0.08 | 1.00% | 0.84 |
| 43 | South Korea | 0.07 | 0.81% | 0.58 |
| 44 | Czechia | 0.07 | 1.09% | 0.76 |
| 45 | Kuwait | 0.07 | 0.63% | 0.42 |
| 46 | Estonia | 0.07 | 1.70% | 1.25 |
| 47 | Cameroon | 0.07 | 0.90% | 0.64 |
| 48 | Bahrain | 0.07 | 1.87% | 1.23 |
| 49 | Poland | 0.06 | 0.92% | 0.51 |
| 50 | Portugal | 0.06 | 0.89% | 0.51 |
| 51 | Taiwan | 0.06 | 0.93% | 0.54 |
| 52 | Russia | 0.06 | 0.91% | 0.55 |
| 53 | Jordan | 0.06 | 2.19% | 1.27 |
| 54 | Slovenia | 0.06 | 0.77% | 0.45 |
| 55 | Latvia | 0.06 | 1.40% | 0.77 |
| 56 | Papua New Guinea | 0.06 | 1.77% | 1.02 |
| 57 | Dominican Republic | 0.06 | 0.70% | 0.43 |
| 58 | Luxembourg | 0.06 | 0.57% | 0.32 |
| 59 | Kyrgyzstan | 0.06 | 2.16% | 1.28 |
| 60 | Malaysia | 0.05 | 0.70% | 0.34 |
| 61 | Brazil | 0.05 | 0.76% | 0.37 |
| 62 | Saudi Arabia | 0.05 | 1.95% | 0.93 |
| 63 | Hungary | 0.05 | 1.34% | 0.64 |
| 64 | Chile | 0.05 | 0.71% | 0.32 |
| 65 | Croatia | 0.05 | 0.66% | 0.34 |
| 66 | Mauritius | 0.05 | 1.17% | 0.62 |
| 67 | Iceland | 0.05 | 1.95% | 0.99 |
| 68 | Maldives | 0.05 | 0.90% | 0.44 |
| 69 | Malta | 0.05 | 1.00% | 0.48 |
| 70 | Macau | 0.05 | 1.20% | 0.58 |
| 71 | Uzbekistan | 0.05 | 0.34% | 0.18 |
| 72 | Grenada | 0.05 | 1.43% | 0.7 |
| 73 | Angola | 0.05 | 1.24% | 0.66 |
| 74 | Kiribati | 0.05 | 10.00% | 4.63 |
| 75 | India | 0.04 | 0.85% | 0.34 |
| 76 | Indonesia | 0.04 | 0.79% | 0.3 |
| 77 | Turkey | 0.04 | 0.52% | 0.23 |
| 78 | Vietnam | 0.04 | 1.05% | 0.38 |
| 79 | Peru | 0.04 | 0.61% | 0.22 |
| 80 | Romania | 0.04 | 1.27% | 0.45 |
| 81 | Cambodia | 0.04 | 3.16% | 1.14 |
| 82 | Greece | 0.04 | 0.59% | 0.23 |
| 83 | Argentina | 0.04 | 0.70% | 0.27 |
| 84 | Kosovo | 0.04 | 2.79% | 1.08 |
| 85 | Slovakia | 0.04 | 1.12% | 0.47 |
| 86 | Palestine | 0.04 | 1.01% | 0.43 |
| 87 | Mongolia | 0.04 | 2.74% | 1.17 |
| 88 | Bulgaria | 0.04 | 0.74% | 0.29 |
| 89 | Somalia | 0.04 | 1.32% | 0.54 |
| 90 | Senegal | 0.04 | 2.61% | 1.05 |
| 91 | Cyprus | 0.04 | 0.60% | 0.25 |
| 92 | Kazakhstan | 0.04 | 1.45% | 0.54 |
| 93 | Aruba | 0.04 | 2.46% | 0.9 |
| 94 | Liberia | 0.04 | 4.20% | 1.49 |
| 95 | Bahamas | 0.04 | 0.82% | 0.33 |
| 96 | Martinique | 0.04 | 1.37% | 0.52 |
| 97 | French Guiana | 0.04 | 1.94% | 0.81 |
| 98 | Micronesia | 0.04 | 2.17% | 0.92 |
| 99 | Pakistan | 0.03 | 0.85% | 0.23 |
| 100 | Thailand | 0.03 | 1.18% | 0.39 |
| 101 | Philippines | 0.03 | 0.88% | 0.23 |
| 102 | Mexico | 0.03 | 0.98% | 0.31 |
| 103 | Bangladesh | 0.03 | 1.25% | 0.42 |
| 104 | Egypt | 0.03 | 0.88% | 0.29 |
| 105 | Ethiopia | 0.03 | 1.67% | 0.52 |
| 106 | Nepal | 0.03 | 1.39% | 0.4 |
| 107 | Kenya | 0.03 | 1.09% | 0.33 |
| 108 | Sri Lanka | 0.03 | 1.11% | 0.31 |
| 109 | Colombia | 0.03 | 0.72% | 0.18 |
| 110 | Afghanistan | 0.03 | 1.12% | 0.32 |
| 111 | Bolivia | 0.03 | 1.00% | 0.25 |
| 112 | Lithuania | 0.03 | 1.50% | 0.4 |
| 113 | Tunisia | 0.03 | 1.43% | 0.37 |
| 114 | Costa Rica | 0.03 | 0.92% | 0.27 |
| 115 | Trinidad & Tobago | 0.03 | 1.01% | 0.35 |
| 116 | Ecuador | 0.03 | 0.84% | 0.28 |
| 117 | Serbia | 0.03 | 0.92% | 0.26 |
| 118 | Bosnia & Herzegovina | 0.03 | 1.11% | 0.35 |
| 119 | Guatemala | 0.03 | 0.85% | 0.23 |
| 120 | Macedonia (FYROM) | 0.03 | 0.98% | 0.25 |
| 121 | Yemen | 0.03 | 1.49% | 0.48 |
| 122 | Rwanda | 0.03 | 0.55% | 0.19 |
| 123 | Uruguay | 0.03 | 0.71% | 0.23 |
| 124 | Belarus | 0.03 | 0.86% | 0.26 |
| 125 | Suriname | 0.03 | 1.43% | 0.43 |
| 126 | Mozambique | 0.03 | 1.19% | 0.32 |
| 127 | Lesotho | 0.03 | 2.59% | 0.69 |
| 128 | Botswana | 0.03 | 1.64% | 0.44 |
| 129 | Armenia | 0.03 | 0.91% | 0.27 |
| 130 | French Polynesia | 0.03 | 1.59% | 0.46 |
| 131 | Cook Islands | 0.03 | 3.67% | 1.24 |
| 132 | Congo – Kinshasa | 0.03 | 0.93% | 0.26 |
| 133 | Northern Mariana Islands | 0.03 | 2.29% | 0.78 |
| 134 | Cayman Islands | 0.03 | 0.93% | 0.3 |
| 135 | Algeria | 0.02 | 1.81% | 0.39 |
| 136 | Morocco | 0.02 | 1.18% | 0.28 |
| 137 | Iraq | 0.02 | 4.06% | 0.79 |
| 138 | Lebanon | 0.02 | 1.79% | 0.39 |
| 139 | Jamaica | 0.02 | 1.56% | 0.38 |
| 140 | Myanmar (Burma) | 0.02 | 1.40% | 0.22 |
| 141 | Uganda | 0.02 | 1.36% | 0.3 |
| 142 | Georgia | 0.02 | 2.04% | 0.36 |
| 143 | Cuba | 0.02 | 1.07% | 0.23 |
| 144 | Panama | 0.02 | 0.98% | 0.2 |
| 145 | El Salvador | 0.02 | 1.30% | 0.32 |
| 146 | Libya | 0.02 | 0.89% | 0.13 |
| 147 | Venezuela | 0.02 | 0.71% | 0.13 |
| 148 | Zimbabwe | 0.02 | 1.32% | 0.28 |
| 149 | Madagascar | 0.02 | 0.90% | 0.2 |
| 150 | Paraguay | 0.02 | 1.10% | 0.22 |
| 151 | Brunei | 0.02 | 0.59% | 0.1 |
| 152 | Barbados | 0.02 | 1.19% | 0.23 |
| 153 | Tanzania | 0.02 | 0.68% | 0.11 |
| 154 | Réunion | 0.02 | 0.88% | 0.19 |
| 155 | Moldova | 0.02 | 1.36% | 0.29 |
| 156 | Guam | 0.02 | 1.04% | 0.22 |
| 157 | Namibia | 0.02 | 1.23% | 0.2 |
| 158 | Benin | 0.02 | 1.55% | 0.27 |
| 159 | Fiji | 0.02 | 1.02% | 0.19 |
| 160 | Turks & Caicos Islands | 0.02 | 5.00% | 0.92 |
| 161 | Nicaragua | 0.02 | 0.25% | 0.05 |
| 162 | Djibouti | 0.02 | 1.12% | 0.24 |
| 163 | Tonga | 0.02 | 5.88% | 1.02 |
| 164 | Samoa | 0.02 | 1.90% | 0.33 |
| 165 | Haiti | 0.02 | 0.50% | 0.11 |
| 166 | Albania | 0.01 | 1.75% | 0.24 |
| 167 | Sudan | 0.01 | 1.12% | 0.12 |
| 168 | Azerbaijan | 0.01 | 2.73% | 0.27 |
| 169 | Guyana | 0.01 | 1.91% | 0.28 |
| 170 | Laos | 0.01 | 2.71% | 0.27 |
| 171 | Zambia | 0.01 | 1.75% | 0.17 |
| 172 | Turkmenistan | 0.01 | 0.96% | 0.1 |
| 173 | Montenegro | 0.01 | 1.54% | 0.15 |
| 174 | Honduras | 0.01 | 0.76% | 0.08 |
| 175 | St. Lucia | 0.01 | 1.82% | 0.16 |
| 176 | Solomon Islands | 0.01 | 4.22% | 0.49 |
| 177 | Malawi | 0.01 | 1.89% | 0.11 |
| 178 | Guinea | 0.01 | 3.01% | 0.36 |
| 179 | American Samoa | 0.01 | 5.75% | 0.54 |
| 180 | Swaziland | 0.01 | 2.71% | 0.14 |
| 181 | St. Kitts & Nevis | 0.01 | 1.20% | 0.14 |
| 182 | Bhutan | 0.01 | 1.22% | 0.18 |
| 183 | New Caledonia | 0.01 | 1.11% | 0.09 |
| 184 | Curaçao | 0.01 | 1.47% | 0.13 |
| 185 | Caribbean Netherlands | 0.01 | 0.89% | 0.09 |
| 186 | Burundi | 0.01 | 6.85% | 0.38 |
| 187 | Seychelles | 0.01 | 0.95% | 0.08 |
| 188 | Faroe Islands | 0.01 | 1.45% | 0.14 |
| 189 | Central African Republic | 0.01 | 12.50% | 1.43 |
| 190 | Belize | 0.01 | 0.55% | 0.05 |
| 191 | St. Vincent & Grenadines | 0.01 | 0.30% | 0.03 |
| 192 | Palau | 0.01 | 2.17% | 0.28 |
| 193 | Greenland | 0.01 | 4.17% | 0.24 |
| 194 | Gambia | 0.01 | 0.58% | 0.03 |
| 195 | Equatorial Guinea | 0.01 | 2.00% | 0.23 |
| 196 | Dominica | 0.01 | 2.08% | 0.12 |
| 197 | Congo – Brazzaville | 0.01 | 2.13% | 0.13 |
| 198 | British Indian Ocean Territory | 0.01 | 25.00% | 1.46 |
下面是旧的报告
| Country | Average CPC Rate | Maximum CPC Rate | Average CTR |
| United States (US) | 0.16 – 1$ | >15$ | 2-3% |
| Canada | 0.30 – 7$ | >17$ | 2% |
| United Kingdom (UK) | 0.33 – 3$ | >9$ | 1-2% |
| Germany | 0.40 – 1$ | >11$ | 1-3% |
| Thailand | 0.30 – 1$ | 6$ | 2% |
| Japan | 0.20 – 0.80$ | 4$ | 3% |
| United Arab Eimrates (UAE) | 0.15 – 3$ | 11$ | 4% |
| Switzerland | 0.20 – 1$ | 6$ | 3% |
| Italy | 0.10 – 0.50$ | 3$ | 1-3% |
| South Korea | 0.15 – 1$ | 4$ | 1-3% |
| Singapore | 0.15 – 0.90$ | 5$ | 1-2% |
| Malaysia | 0.6 – 0.60$ | 2$ | 2% |
| Qatar | 0.6 – 0.70$ | 3$ | 3% |
| New Zealand | 0.10 -0.40$ | 3$ | 4% |
| Kuwait | 0.30 – 2$ | 14$ | 4% |
| Spain | 0.10 – 0.60$ | 2$ | 3-4% |
| Ghana | 0.10 – 0.30$ | 1$ | 3% |
| Zambia | 0.05 – 0.30$ | 1$ | 4-5% |
| Saudi Arabia | 0.10 – 1$ | 7$ | 3-4% |
| Turkey | 0.10 – 0.50$ | 2$ | 3% |
| India | 0.10 – 0.45$ | 3$ | 3-5% |
| Cameroon | 0.05 – 0.30$ | 2$ | 3% |
| Brazil | 0.10 – 0.50$ | 1$ | 2-3% |
| Netherlands | 0.06 – 0.70$ | 2$ | 2% |
| Indonesia | 0.06 – 0.38$ | 1$ | 2-3% |
| Bangladesh | 0.05 – 0.30$ | 1$ | 4% |
| Philippines | 0.03 – 0.25$ | 1$ | 3-5% |
| China | 0.05 – 0.80$ | 6$ | 2-3% |
| Brunei | 0.04 – 0.23$ | <1$ | 5% |
| Afghanistan | 0.03 – 0.15$ | <1$ | 4-5% |
| Palestine | 0.02 – 0.10$ | <1$ | 4% |
| Oman | 0.03 – 0.12$ | <1$ | 2-3% |
| Lebanon | 0.03 – 0.08$ | <1$ | 3-4% |
| Hong Kong | 0.05 – 0.55$ | 5$ | 3% |
| Sri Lanka | 0.02 – 0.30$ | 2$ | 1-2% |
| South Africa | 0.02 – 0.20$ | 1$ | 5-6% |
| Jordan | 0.03 – 0.40$ | 2$ | 2-3% |
| Ecuador | 0.03 – 0.20$ | 1$ | 2% |
| Ukraine | 0.03 – 0.15$ | 1$ | 3% |
| Egypt | 0.01 – 0.35$ | 1$ | 3-4% |
| Algeria | 0.01 – 0.30$ | 1$ | 4% |
| Russia | 0.02 – 0.50$ | 3-5$ | 1-2% |
| Pakistan | 0.01 – 0.10$ | <1$ | 5-6% |
| Iran | 0.02 – 0.20$ | 1-2$ | 3-4% |
| Ethiopia | 0.02 – 0.10$ | <1$ | 3-4% |
| Azerbaijan | 0.02 – 0.10$ | <1$ | 4% |
| Sudan | 0.01 – 0.10$ | 1$ | 3-4% |
| Somalia | 0.01 – 0.06$ | 1$ | 4% |
| Libya | 0.01 – 0.08$ | 1$ | 2-3% |
| Burundi | 0.01 – 0.10$ | 1$ | 3% |
| Myanmar (Burma) | 0.00 – 0.05$ | <0.50$ | 3-4% |
| Zimbabwe | 0.03 – 0.15$ | 1$ | 3% |
| Yemen | 0.03 – 0.20$ | 1$ | 2-3% |
| Vietnam | 0.05 – 0.50$ | >1$ | 3-4% |
| Trinidad & Tobago | 0.10 – 1$ | 10$ | 2-4% |
| Taiwan | 0.10 – 0.50$ | 3$ | 2% |
| Syria | 0.02 – 0.10$ | 1$ | 3% |
| Sweden | 0.06 -0.20$ | 1-2$ | 3% |
| Romania | 0.08 – 0.35$ | 2$ | 2-3% |
| Portugal | 0.05 – 0.50$ | 3$ | 3% |
| Poland | 0.10 – 0.50$ | 1$ | 2% |
| Norway | 0.10 – 0.45$ | 1$ | 2-3% |
| Nigeria | 0.10 – 0.40$ | 1$ | 2-3% |
| Nepal | 0.05 – 0.25$ | 1$ | 3% |
| Morocco | 0.08 – 0.50$ | 1$ | 2-3% |
| Mexico | 0.10 – 0.50$ | 1-2$ | 3-4% |
| Kenya | 0.01 – 0.22$ | 1$ | 3% |
| Israel | 0.10 – 0.36$ | 1$ | 2% |
| Ireland | 0.12 – 0.45$ | 3$ | 2-3% |
| Iraq | 0.01 -0.10$ | 1$ | 3% |
| Hungary | 0.10 – 0.47$ | 1$ | 2-3% |
| Greece | 0.04 – 0.10$ | 1$ | 3% |
| France | 0.10 – 0.50$ | 2$ | 2-5% |
| Finland | 0.07 – 0.20$ | 1$ | 1-2% |
| Denmark | 0.10 – 0.40$ | 1$ | 3% |
| Czech Republic | 0.06 – 0.18$ | 1$ | 3% |
| Australia | 0.15 – 1$ | 3-5$ | 2-3% |
| Austria | 0.10 – 0.60$ | 2$ | 3% |
| Argentina | 0.04 – 0.30$ | 1$ | 4-5% |
该报告是许多AdSense发布商在各个细分领域的平均结果。 正如我之前提到的，您可能会获得与上面不同的CPC，因为这是平均水平，而不是实际水平。
如果您认为有任何问题，请在评论中告诉我们，您也可以分享您的经验和每次点击费用结果，以便我们为世界各地的所有用户更新此列表。
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