周日. 8月 1st, 2021

对于任何规模的网站而言,Google Adsense都是广告联盟的首选。 站长就是发布商,Adsense会为发布商在其网站上获得的有效广告点击和展示付费。 每个发布商获得的点击收入各不相同,取决于许多不同的因素,包括:

  1. 访客所在的国家和地区
  2. 广告类型
  3. 需求和供应商
  4. 广告位的竞价
  5. 发布商规模大小
谷歌广告联盟高价CPC
图中的高价CPC现在已经不太可能出现,不过在几年前真的是存在的!

谷歌广告的CPC取决于以下因素:

  • 关键词的市场竞争力如何? 收入越高,竞争就越高。 例如:保险的CPC比约会类高出10倍
  • 用户来自哪里? 印度消费者的购买可能性远低于美国消费者
  • 您的库存中有多少个广告联盟正在出价? 需求越高,每次点击费用/收入就越高。
  • 一般而言,Adsense最高每次点击费用的平均最高出价范围为$0.5到$2,某些发布商可以为最高收入的关键字享受最高$50的CPC。 请继续阅读下面的内容,以了解如何获得较高的每次点击费用。

谷歌联盟CPC在各地区的数据

本文从多个来源收集了这些数据,因此我们可以对每个国家/地区的广告单价有一个大致的了解并做出平均估算。

定义概述:

  • 平均每次点击价格(Average CPC):大多数发布商在点击时会收到的正常每次点击费用,包括所有主要细分市场。
  • 最高每次点击价格(Maximum CPC):发布商获得的最高每次点击费用。
  • 平均点击率(Average CTR):衡量点击广告的人的性质,点击率也取决于广告的位置和网站布局。

下表以欧元计

1CountryAverage CPC (EUR)Average CTRAverage RPM
2United States0.260.78%2.04
3Australia0.230.80%1.83
4Canada0.220.63%1.37
5Marshall Islands0.221.20%2.62
6United Kingdom0.20.81%1.6
7Germany0.181.38%2.44
8Unknown Region0.181.13%2.07
9Switzerland0.151.60%2.35
10China0.150.49%0.73
11Norway0.141.09%1.5
12Austria0.141.18%1.67
13Ireland0.140.71%1.01
14Togo0.143.76%5.32
15Andorra0.141.07%1.52
16New Zealand0.130.85%1.14
17Netherlands0.120.75%0.91
18France0.121.20%1.4
19Singapore0.120.77%0.89
20Burkina Faso0.120.18%0.21
21Sweden0.111.68%1.82
22Belgium0.110.96%1.09
23Vanuatu0.110.65%0.73
24Finland0.11.85%1.91
25United Arab Emirates0.10.94%0.93
26Hong Kong0.10.72%0.7
27Côte d’Ivoire0.11.16%1.14
28South Africa0.091.01%0.86
29Nigeria0.090.97%0.88
30Israel0.090.99%0.93
31Japan0.090.69%0.6
32Oman0.090.95%0.81
33Sierra Leone0.091.23%1.14
34Italy0.080.81%0.62
35Spain0.080.67%0.53
36Denmark0.081.09%0.87
37Qatar0.080.51%0.41
38Ukraine0.081.01%0.8
39Ghana0.081.23%0.93
40Iran0.081.79%1.42
41Puerto Rico0.080.82%0.63
42Syria0.081.00%0.84
43South Korea0.070.81%0.58
44Czechia0.071.09%0.76
45Kuwait0.070.63%0.42
46Estonia0.071.70%1.25
47Cameroon0.070.90%0.64
48Bahrain0.071.87%1.23
49Poland0.060.92%0.51
50Portugal0.060.89%0.51
51Taiwan0.060.93%0.54
52Russia0.060.91%0.55
53Jordan0.062.19%1.27
54Slovenia0.060.77%0.45
55Latvia0.061.40%0.77
56Papua New Guinea0.061.77%1.02
57Dominican Republic0.060.70%0.43
58Luxembourg0.060.57%0.32
59Kyrgyzstan0.062.16%1.28
60Malaysia0.050.70%0.34
61Brazil0.050.76%0.37
62Saudi Arabia0.051.95%0.93
63Hungary0.051.34%0.64
64Chile0.050.71%0.32
65Croatia0.050.66%0.34
66Mauritius0.051.17%0.62
67Iceland0.051.95%0.99
68Maldives0.050.90%0.44
69Malta0.051.00%0.48
70Macau0.051.20%0.58
71Uzbekistan0.050.34%0.18
72Grenada0.051.43%0.7
73Angola0.051.24%0.66
74Kiribati0.0510.00%4.63
75India0.040.85%0.34
76Indonesia0.040.79%0.3
77Turkey0.040.52%0.23
78Vietnam0.041.05%0.38
79Peru0.040.61%0.22
80Romania0.041.27%0.45
81Cambodia0.043.16%1.14
82Greece0.040.59%0.23
83Argentina0.040.70%0.27
84Kosovo0.042.79%1.08
85Slovakia0.041.12%0.47
86Palestine0.041.01%0.43
87Mongolia0.042.74%1.17
88Bulgaria0.040.74%0.29
89Somalia0.041.32%0.54
90Senegal0.042.61%1.05
91Cyprus0.040.60%0.25
92Kazakhstan0.041.45%0.54
93Aruba0.042.46%0.9
94Liberia0.044.20%1.49
95Bahamas0.040.82%0.33
96Martinique0.041.37%0.52
97French Guiana0.041.94%0.81
98Micronesia0.042.17%0.92
99Pakistan0.030.85%0.23
100Thailand0.031.18%0.39
101Philippines0.030.88%0.23
102Mexico0.030.98%0.31
103Bangladesh0.031.25%0.42
104Egypt0.030.88%0.29
105Ethiopia0.031.67%0.52
106Nepal0.031.39%0.4
107Kenya0.031.09%0.33
108Sri Lanka0.031.11%0.31
109Colombia0.030.72%0.18
110Afghanistan0.031.12%0.32
111Bolivia0.031.00%0.25
112Lithuania0.031.50%0.4
113Tunisia0.031.43%0.37
114Costa Rica0.030.92%0.27
115Trinidad & Tobago0.031.01%0.35
116Ecuador0.030.84%0.28
117Serbia0.030.92%0.26
118Bosnia & Herzegovina0.031.11%0.35
119Guatemala0.030.85%0.23
120Macedonia (FYROM)0.030.98%0.25
121Yemen0.031.49%0.48
122Rwanda0.030.55%0.19
123Uruguay0.030.71%0.23
124Belarus0.030.86%0.26
125Suriname0.031.43%0.43
126Mozambique0.031.19%0.32
127Lesotho0.032.59%0.69
128Botswana0.031.64%0.44
129Armenia0.030.91%0.27
130French Polynesia0.031.59%0.46
131Cook Islands0.033.67%1.24
132Congo – Kinshasa0.030.93%0.26
133Northern Mariana Islands0.032.29%0.78
134Cayman Islands0.030.93%0.3
135Algeria0.021.81%0.39
136Morocco0.021.18%0.28
137Iraq0.024.06%0.79
138Lebanon0.021.79%0.39
139Jamaica0.021.56%0.38
140Myanmar (Burma)0.021.40%0.22
141Uganda0.021.36%0.3
142Georgia0.022.04%0.36
143Cuba0.021.07%0.23
144Panama0.020.98%0.2
145El Salvador0.021.30%0.32
146Libya0.020.89%0.13
147Venezuela0.020.71%0.13
148Zimbabwe0.021.32%0.28
149Madagascar0.020.90%0.2
150Paraguay0.021.10%0.22
151Brunei0.020.59%0.1
152Barbados0.021.19%0.23
153Tanzania0.020.68%0.11
154Réunion0.020.88%0.19
155Moldova0.021.36%0.29
156Guam0.021.04%0.22
157Namibia0.021.23%0.2
158Benin0.021.55%0.27
159Fiji0.021.02%0.19
160Turks & Caicos Islands0.025.00%0.92
161Nicaragua0.020.25%0.05
162Djibouti0.021.12%0.24
163Tonga0.025.88%1.02
164Samoa0.021.90%0.33
165Haiti0.020.50%0.11
166Albania0.011.75%0.24
167Sudan0.011.12%0.12
168Azerbaijan0.012.73%0.27
169Guyana0.011.91%0.28
170Laos0.012.71%0.27
171Zambia0.011.75%0.17
172Turkmenistan0.010.96%0.1
173Montenegro0.011.54%0.15
174Honduras0.010.76%0.08
175St. Lucia0.011.82%0.16
176Solomon Islands0.014.22%0.49
177Malawi0.011.89%0.11
178Guinea0.013.01%0.36
179American Samoa0.015.75%0.54
180Swaziland0.012.71%0.14
181St. Kitts & Nevis0.011.20%0.14
182Bhutan0.011.22%0.18
183New Caledonia0.011.11%0.09
184Curaçao0.011.47%0.13
185Caribbean Netherlands0.010.89%0.09
186Burundi0.016.85%0.38
187Seychelles0.010.95%0.08
188Faroe Islands0.011.45%0.14
189Central African Republic0.0112.50%1.43
190Belize0.010.55%0.05
191St. Vincent & Grenadines0.010.30%0.03
192Palau0.012.17%0.28
193Greenland0.014.17%0.24
194Gambia0.010.58%0.03
195Equatorial Guinea0.012.00%0.23
196Dominica0.012.08%0.12
197Congo – Brazzaville0.012.13%0.13
198British Indian Ocean Territory0.0125.00%1.46

下面是旧的报告

 CountryAverage CPC Rate Maximum CPC RateAverage CTR
 United States (US) 0.16 – 1$ >15$ 2-3%
 Canada 0.30 – 7$ >17$ 2%
 United Kingdom (UK) 0.33 – 3$ >9$ 1-2%
 Germany 0.40 – 1$ >11$ 1-3%
 Thailand 0.30 – 1$ 6$ 2%
 Japan 0.20 – 0.80$ 4$ 3%
 United Arab Eimrates (UAE) 0.15 – 3$ 11$ 4%
Switzerland 0.20 – 1$ 6$ 3%
Italy 0.10 – 0.50$ 3$ 1-3%
South Korea 0.15 – 1$ 4$ 1-3%
Singapore 0.15 – 0.90$ 5$ 1-2%
Malaysia 0.6 – 0.60$ 2$ 2%
Qatar 0.6 – 0.70$ 3$ 3%
New Zealand 0.10 -0.40$ 3$ 4%
 Kuwait 0.30 – 2$ 14$ 4%
 Spain 0.10 – 0.60$ 2$ 3-4%
 Ghana 0.10 – 0.30$ 1$ 3%
 Zambia 0.05 – 0.30$ 1$ 4-5%
 Saudi Arabia 0.10 – 1$ 7$ 3-4%
 Turkey 0.10 – 0.50$ 2$ 3%
 India 0.10 – 0.45$ 3$ 3-5%
Cameroon 0.05 – 0.30$ 2$ 3%
Brazil 0.10 – 0.50$ 1$ 2-3%
Netherlands 0.06 – 0.70$ 2$ 2%
Indonesia 0.06 – 0.38$ 1$ 2-3%
Bangladesh 0.05 – 0.30$ 1$ 4%
Philippines 0.03 – 0.25$ 1$ 3-5%
China 0.05 – 0.80$ 6$ 2-3%
Brunei 0.04 – 0.23$ <1$ 5%
Afghanistan 0.03 – 0.15$ <1$ 4-5%
Palestine 0.02 – 0.10$ <1$ 4%
Oman 0.03 – 0.12$ <1$ 2-3%
Lebanon 0.03 – 0.08$ <1$ 3-4%
Hong Kong 0.05 – 0.55$ 5$ 3%
 Sri Lanka 0.02 – 0.30$ 2$ 1-2%
South Africa 0.02 – 0.20$ 1$ 5-6%
Jordan 0.03 – 0.40$ 2$ 2-3%
Ecuador 0.03 – 0.20$ 1$ 2%
Ukraine 0.03 – 0.15$ 1$ 3%
Egypt 0.01 – 0.35$ 1$ 3-4%
Algeria 0.01 – 0.30$ 1$ 4%
Russia 0.02 – 0.50$ 3-5$ 1-2%
Pakistan 0.01 – 0.10$ <1$ 5-6%
Iran 0.02 – 0.20$ 1-2$ 3-4%
Ethiopia 0.02 – 0.10$ <1$ 3-4%
Azerbaijan 0.02 – 0.10$ <1$ 4%
Sudan 0.01 – 0.10$ 1$ 3-4%
Somalia 0.01 – 0.06$ 1$ 4%
Libya 0.01 – 0.08$ 1$ 2-3%
Burundi 0.01 – 0.10$ 1$ 3%
Myanmar (Burma) 0.00 – 0.05$ <0.50$ 3-4%
Zimbabwe 0.03 – 0.15$ 1$ 3%
Yemen 0.03 – 0.20$ 1$ 2-3%
Vietnam 0.05 – 0.50$ >1$ 3-4%
Trinidad & Tobago 0.10 – 1$ 10$ 2-4%
Taiwan 0.10 – 0.50$ 3$ 2%
Syria 0.02 – 0.10$ 1$ 3%
Sweden 0.06 -0.20$ 1-2$ 3%
Romania 0.08 – 0.35$ 2$ 2-3%
Portugal 0.05 – 0.50$ 3$ 3%
Poland 0.10 – 0.50$ 1$ 2%
Norway 0.10 – 0.45$ 1$ 2-3%
Nigeria 0.10 – 0.40$ 1$ 2-3%
 Nepal 0.05 – 0.25$ 1$ 3%
 Morocco 0.08 – 0.50$ 1$ 2-3%
Mexico 0.10 – 0.50$ 1-2$ 3-4%
Kenya 0.01 – 0.22$ 1$ 3%
Israel 0.10 – 0.36$ 1$ 2%
Ireland 0.12 – 0.45$ 3$ 2-3%
Iraq 0.01 -0.10$ 1$ 3%
Hungary 0.10 – 0.47$ 1$ 2-3%
Greece 0.04 – 0.10$ 1$ 3%
France 0.10 – 0.50$ 2$ 2-5%
Finland 0.07 – 0.20$ 1$ 1-2%
Denmark 0.10 – 0.40$ 1$ 3%
Czech Republic 0.06 – 0.18$ 1$ 3%
Australia 0.15 – 1$ 3-5$ 2-3%
Austria 0.10 – 0.60$ 2$ 3%
Argentina 0.04 – 0.30$ 1$ 4-5%

该报告是许多AdSense发布商在各个细分领域的平均结果。 正如我之前提到的,您可能会获得与上面不同的CPC,因为这是平均水平,而不是实际水平。

如果您认为有任何问题,请在评论中告诉我们,您也可以分享您的经验和每次点击费用结果,以便我们为世界各地的所有用户更新此列表。

   
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